eCommerce Integration
Your customers expect to order online. Your ERP shouldn't fight you on it.
Most manufacturers bolt an eCommerce platform onto their existing systems and spend months reconciling orders, inventory, and pricing manually. Rover integrates with best-in-breed shopping carts built for your industry so online orders flow directly into your sales system with no double entry, no data lag, and no surprises.
Core Capabilities
What the integration actually does
This isn’t a superficial connection that just moves order numbers around. Rover’s eCommerce integration handles the full complexity of B2B manufacturing sales.
Order Flow & Processing
Web orders appear in Rover’s sales order system instantly, fully structured and ready for your team to process. No re-keying. No data translation errors. Just clean orders that match your internal workflow.
Automatic Order Import
Orders placed online via API flow directly into Rover’s sales order module with customer details, line items, shipping addresses, and payment information structured correctly from the start.
Manual Review Gateway
Set rules to automatically release standard orders to fulfillment while flagging high-value orders, first-time customers, or custom configurations for approval before processing.
Order Status Sync
As orders move through picking, packing, and shipping in Rover, status updates push back to your eCommerce platform so customers see real-time progress without calling for updates.
Tracking Number Push
When shipments leave your warehouse, tracking numbers flow automatically to the customer’s online order history and trigger shipping confirmation emails from your eCommerce platform.
Inventory & Pricing Synchronization
Your eCommerce platform displays what’s actually available and charges what customers should actually pay. Sounds basic. Most integrations fail at exactly this.
Real-Time Inventory Updates
As inventory moves in Rover through receiving, production, sales, or transfers, available quantities push to your eCommerce platform so customers see current stock levels, not yesterday’s numbers.
Customer-Specific Pricing
Contract pricing, volume discount tiers, and customer-specific price matrices maintained in Rover flow through to the web. Customers log in and see their negotiated pricing automatically, no manual price file uploads.
Product Catalog Sync
Add new products or update specifications in Rover and changes push to your eCommerce platform. Maintain one source of truth for product data instead of managing duplicate catalogs.
Available-to-Promise Logic
Online inventory displays account for existing allocations, pending production, and lead times. Customers see what they can actually order and when they can realistically expect it.
Customer Account Integration
B2B eCommerce isn’t retail. Your customers have credit terms, spending limits, shipping preferences, and order history that needs to carry through from your ERP to the web experience.
Credit Limit Enforcement
Customers over their credit limit or past due on invoices can be blocked from placing orders online, or flagged for manual review, using the same credit rules you maintain in Rover.
Shipping Address Management
Multiple ship-to locations, special delivery instructions, and preferred carriers defined in Rover’s customer master flow through to the eCommerce checkout without customers re-entering data.
Order History Access
Customers log into your eCommerce platform and see their complete order history from Rover, including orders placed by phone, EDI, or previous web sessions. One unified view of their account.
Invoice & Statement Visibility
Push invoices and account statements from Rover to customer portals on your eCommerce platform so customers can download copies without calling accounts receivable.
Flexible Integration Architecture
Your business isn’t static. Product lines change. Sales channels evolve. Pricing gets more sophisticated. The integration needs to adapt without requiring a rebuild every time something changes.
REST API Architecture
Rover uses modern web service APIs that support real-time data exchange with minimal latency. Add new endpoints or modify data structures without touching core ERP code.
Configurable Data Mapping
Map fields between your eCommerce platform and Rover’s data structure through configuration, not custom development. Adjust what syncs and how it syncs as your needs change.
Error Handling & Logging
When integration calls fail due to network issues, data validation problems, or system maintenance, transactions queue for retry and detailed logs help diagnose issues quickly.
Implementation Support Included
Rover’s implementation team coordinates with your eCommerce vendor to configure the integration, test data flows, and ensure everything works before you go live. No finger-pointing between vendors.
The Real Cost
When your eCommerce site doesn't talk to your ERP
A customer places an order at 2 PM. Your warehouse doesn’t see it until someone manually enters it the next morning. By then, the part they ordered is allocated to another job. Now you’re sending apology emails instead of shipping confirmations. This isn’t an edge case. It’s Tuesday.
Disconnected eCommerce creates three expensive problems. First, you’re paying someone to re-key orders that should flow automatically into your sales system. Second, your online inventory counts drift from reality because updates don’t sync in real time. Third, your pricing matrix lives in two places and inevitably falls out of alignment, meaning customers see one price online and get invoiced another.
The result? Late shipments. Pricing disputes. Customer service calls that eat hours of staff time. And a growing reluctance to expand your online channel because the back-end chaos isn’t worth the revenue.
Manual Re-Entry Tax
Staff spend 5-15 hours per week manually transferring web orders into your ERP system.
Inventory Drift
Your online store shows stock you don’t have, or hides inventory you do, creating fulfillment failures.
Pricing Conflicts
Customer-specific pricing, volume discounts, and contract terms don’t sync, causing invoice disputes.
How it works
See Rover in action
Integrations
Connect with your existing stack
Rover connects with the tools you already use. From accounting platforms to shipping carriers, our integrations eliminate manual data entry and keep your operations synchronized in real time.
CUSTOMER SUCCESS
How our customers regain control with Rover
Legacy Migration / Operational Continuity
From 40% data risk to operational triumph
Toolrite Manufacturing secured high-risk legacy data and eliminated manual entry bottlenecks by migrating to Rover ERP, transforming disorganized systems into real-time operational insights.
ERP Integration / Manufacturing Scalability
Outgrowing Sage 50: A "remarkable" operational shift
Carr Manufacturing eliminated the “double entry” bottleneck and software bugs of Sage 50 by transitioning to Rover ERP, replacing a limited plugin with a fully integrated, customizable ERP and accounting solution.
Legacy Migration / Business Continuity
Modernizing 25 years of custom legacy data
US Wheel successfully migrated a quarter-century of complex custom data to Rover ERP, replacing a vulnerable, programmer-dependent application with a scalable Windows-based interface and advanced ERP features.
FAQS
Your questions answered
Which eCommerce platforms does Rover integrate with?
Rover integrates with a wide range of industry-specific and general eCommerce platforms including Shopify, BigCommerce, WooCommerce, Magento, and specialized B2B shopping carts. We work with you to integrate the best eCommerce solution for your industry rather than forcing you into a single option. Our implementation team coordinates directly with your eCommerce vendor to configure the API connection.
How long does the eCommerce integration take to implement?
Most eCommerce integrations are fully operational within 4-6 weeks. Our implementation team handles API configuration, data field mapping, order flow testing, and validation of pricing and inventory sync. You’ll have full support throughout the process with detailed documentation and training for your team.
Can orders be automatically released to fulfillment or do they require manual review?
Both options are available and you control which path each order takes. You can set rules to automatically release standard orders directly to your warehouse for fulfillment while flagging high-value orders, first-time customers, or custom configurations for manual approval. This gives you full control over risk management without slowing down routine orders.
Does the integration sync inventory in real time?
Yes. As inventory moves in Rover through receiving, production, sales, or transfers, available quantities push to your eCommerce platform so customers see current stock levels. The integration also supports available-to-promise logic that accounts for existing allocations, pending production, and lead times so customers see what they can actually order and when they can expect it.
Will customer-specific pricing and terms flow through to the web?
Absolutely. Contract pricing, volume discount tiers, customer-specific price matrices, credit limits, and shipping preferences maintained in Rover all flow through the integration. When customers log into your eCommerce platform, they see their negotiated pricing automatically. There’s no need for manual price file uploads or separate web pricing maintenance.
What happens if the integration fails or has errors?
When integration calls fail due to network issues, data validation problems, or system maintenance, transactions automatically queue for retry. The system maintains detailed error logs to help diagnose issues quickly. Our support team is available to help resolve any integration problems, and because we coordinate between Rover and your eCommerce vendor during implementation, there’s no finger-pointing between systems when issues arise.
See Rover in action
A 30-minute demo, tailored to your industry and pain points. No slides, no pitch deck. Just your questions and real answers from people who know manufacturing.
