Rottler Manufacturing: A Century of Innovation and Community
From humble beginnings to global innovation
Rottler Manufacturing began its journey over a century ago in Seattle, Washington. In 1923, Clarence T. Rottler launched the Rottler Boring Bar Company with a vision and a portable boring bar. His very first machine, built by hand and carried on a streetcar to Seattle’s bustling “automobile row,” quickly caught the industry’s attention. With roads mostly unpaved and vehicles frequently in need of repair, Rottler’s innovative solution was exactly what the market needed.
After Clarence’s passing in 1956, his son Don stepped in and recognized the shifting automotive landscape. As engine remanufacturing gained popularity, Don evolved the company’s products to larger, easier-to-operate machinery that fueled unprecedented growth. After multiple expansions, Rottler established a modern facility in Kent, Washington, growing even further in 2011 to accommodate advanced manufacturing centers and robust R&D capabilities.
Pioneering innovation meets genuine craftsmanship
Technology has always driven Rottler’s success. In 1985, the company transitioned from mechanical to electro-mechanical controls, fully automating its equipment by 1997. Don’s son Andy took leadership at the dawn of a new millennium, responding to the automotive rebuilder market’s decline by innovating products for performance engine builders and industrial remanufacturers. Today, over half of Rottler’s sales come from international markets, underscoring its reputation as a trusted global brand.
Despite its global reach, Rottler remains committed to its roots—family-owned, community-focused, and dedicated to exceptional quality and service. The company prides itself on using the very machines it creates, ensuring continuous improvement and unmatched responsiveness to customer needs.
Celebrating 100 years with innovation, community, and rock & roll
Reaching a centennial in manufacturing is a remarkable achievement, and Rottler commemorated it by celebrating with the community that made it possible. In October 2023, the company hosted a three-day Open House at its Kent facility, welcoming customers, partners, and industry peers. The event showcased live machine demonstrations, hands-on workshops with Rottler technicians, and educational seminars, all fostering an environment of innovation, learning, and fun.
But it wasn’t just about business; it was a genuine celebration. Guests enjoyed a dinner cruise on Seattle’s Elliott Bay, competitive go-kart racing, and an unforgettable private concert by the legendary ZZ Top. The event embodied Rottler’s deep appreciation for its community, customers, and partners, reinforcing relationships through genuine Pacific Northwest hospitality.
Pioneering innovation meets genuine craftsmanship
Technology has always driven Rottler’s success. In 1985, the company transitioned from mechanical to electro-mechanical controls, fully automating its equipment by 1997. Don’s son Andy took leadership at the dawn of a new millennium, responding to the automotive rebuilder market’s decline by innovating products for performance engine builders and industrial remanufacturers. Today, over half of Rottler’s sales come from international markets, underscoring its reputation as a trusted global brand.
Despite its global reach, Rottler remains committed to its roots—family-owned, community-focused, and dedicated to exceptional quality and service. The company prides itself on using the very machines it creates, ensuring continuous improvement and unmatched responsiveness to customer needs.
Celebrating 100 years with innovation, community, and rock & roll
Reaching a centennial in manufacturing is a remarkable achievement, and Rottler commemorated it by celebrating with the community that made it possible. In October 2023, the company hosted a three-day Open House at its Kent facility, welcoming customers, partners, and industry peers. The event showcased live machine demonstrations, hands-on workshops with Rottler technicians, and educational seminars, all fostering an environment of innovation, learning, and fun.
But it wasn’t just about business; it was a genuine celebration. Guests enjoyed a dinner cruise on Seattle’s Elliott Bay, competitive go-kart racing, and an unforgettable private concert by the legendary ZZ Top. The event embodied Rottler’s deep appreciation for its community, customers, and partners, reinforcing relationships through genuine Pacific Northwest hospitality.
A perfect partnership: Rottler and Rover ERP
Rottler’s commitment to innovation, people, and community resonates deeply with Rover ERP’s mission to empower manufacturers by simplifying operations and elevating employees. Like Rottler, Rover ERP believes technology should enhance human potential, not complicate it.
For Rottler, whose product offerings range from portable equipment to advanced CNC machining centers, flexibility and scalability are essential. Rover ERP’s comprehensive platform allows Rottler to unify orders, inventory, production, and service into one source of truth, streamlining operations and enabling their teams to focus more on innovation and customer relationships.
Lessons in legacy and innovation for today’s manufacturers
Many of Rover ERP’s customers are family-owned companies, and Rottler’s 100-year journey provides powerful lessons:
1. Embrace innovation without losing your roots: Rottler continually reinvented its offerings while keeping the founding family’s vision alive.
2. Invest in your people and partnerships: The centennial event highlighted the importance of education, networking, and customer appreciation.
3. Quality and service are non-negotiable: Rottler’s commitment to excellence is seen in the craftsmanship of every product.
4. Plan for growth and succession: Clear succession planning has enabled sustained growth without sacrificing company identity.
5. Celebrate milestones to strengthen culture: Celebrations affirm company values and enhance community ties, boosting morale and loyalty.
A bright future ahead
After a century of success, Rottler Manufacturing continues to evolve, driven by a passion for quality, innovation, and customer-focused service. With Rover ERP supporting operational excellence, Rottler is well-positioned for continued growth, empowering their employees and communities to achieve even greater things in the years ahead.